When you write a sales proposal, it's crucial to understand what your client needs. This is because the sales process isn't about you — it's about
your client. If you fail to show that you understand what your client needs, your proposal will be ignored.
Here's the problem that's facing most businesses: they don't always know they have a problem. Your job is to show that they do have a problem and that you understand their key pain points. Businesses that understand their pain points may decide to release a request for proposal (RFP), a document that details their needs, and your job is to put together a sales proposal that meets them.
- Study the business's requirements
- Understand the client
- Create the steps needed to reach those requirements
- Evaluate your solution
- Show how you're better than your competitors